ULaw – AI-Powered Content Compliance SaaS Platform
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- Client
- ULaw (Understand Law)
- Category
- Website
- Year
- 2026
Challenge
Creators and businesses face increasing complexity when publishing content online. A statement in an advertisement, video script, product review, or social media post may create legal or platform-policy risks if it contains unsupported claims, misleading advertising, or potentially defamatory allegations. The challenge was to build a practical digital product that helps users identify potential risks before publishing, while presenting relevant legal references transparently and avoiding unsupported legal conclusions.
Strategy
Develop a SaaS platform that combines structured rule-based detection with AI-assisted content classification and legal-reference retrieval. The product focuses on three principles: identifying potentially risky statements, providing traceable legal grounds, and keeping the final decision in the user's hands. The platform is designed around real content workflows, including script review, video transcription, advertising brief review, and brand collaboration verification.
Execution
* Developed the ULaw SaaS website and content-review experience. * Implemented AI-assisted analysis to help identify potentially risky statements in scripts and video transcripts. * Built a rule-based detection system that links matching content patterns to predefined legal references. * Integrated a legal knowledge base for displaying relevant Vietnamese legal provisions. * Organized content checks around advertising claims, potentially defamatory statements, privacy, intellectual property, and other compliance-related topics. * Designed platform-specific review workflows for TikTok, YouTube, Facebook, and Instagram. * Developed a brief-review workflow to identify claims requiring clarification and generate questions for brands. * Implemented brand-response tracking to distinguish clarified claims from unanswered or insufficiently supported responses. * Created campaign reporting and PDF Proof Pack functionality to document checked content, flagged risks, and brand responses. * Presented clear limitations and disclaimers so users understand that results are informational warnings, not definitive legal conclusions.
Results
Legal Knowledge Base
107 Legal Documents Listed
Rule-Based Detection
68 Predefined Rules
Content Review
Scripts, Video Transcripts and Advertising Briefs
Platform Coverage
TikTok, YouTube, Facebook and Instagram
Campaign Documentation
PDF Proof Pack
Brand Collaboration
Claim Review and Response Tracking